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who we are
Roofing Rank was built around a straightforward observation: roofing contractors consistently struggle to get results from general SEO agencies that treat every industry the same. A roofing company’s local search environment — the seasonal demand patterns, the emergency search behaviour, the city-by-city competition, the trust signals Canadian homeowners look for — is specific enough that a generalist approach almost always underperforms.
So we built an agency around that specificity. Every person on our team works exclusively within the roofing industry. Every keyword we research, every page we write, every citation we build, and every link we earn is shaped around the Canadian roofing market.
One Industry. One Focus. Since 2022. We have never taken on a client outside the roofing industry. That is not a limitation — it is the reason our strategies work faster and hold longer than what roofing contractors get from general digital marketing agencies.
Roofing Rank’s Story
Roofing Rank was founded in 2022 after watching too many roofing contractors waste marketing budgets on agencies delivering generic strategies that never moved the needle. The roofing industry is competitive enough that half-measures simply do not work — and we built this agency to prove that a roofing-exclusive approach does.
Since 2022, we have helped roofing contractors in Calgary, Winnipeg, Edmonton, Toronto, Vancouver, Ottawa, Halifax, and across Canada move from invisible to the top of local search results — building lead pipelines that generate consistent inbound calls from Google, month after month, without depending on ads or referrals.
Roofing SEO results delivered across Canada — from British Columbia to Nova Scotia.
Our Dedicated Teams
The Roofing Rank team is made up of local SEO specialists, content strategists, and link building experts who work exclusively within the roofing industry. Every person on our team understands roofing — the seasonal patterns, the Canadian market dynamics, and the specific signals that get roofing companies ranked. You will always have a dedicated point of contact who knows your account and your goals.
Lucas Henry
Founder at Roofing Rank
Matt Wire
CEO at Roofing Rank
Usman Asad
CMO at Roofing Rank
Wiliam Corey
On Page & Technical SEO Manager
Natalia Smith
Link Building Strategist
Samuel Roy
GMB Expert
Samuel Roy
Client Success Manager
Ready to Work With Canada’s Roofing SEO Specialists?
The first step is always the same — a free local SEO audit that shows you exactly where your roofing business stands online, what your top competitors are doing differently, and what it will take to close that gap. No obligation, no generic report, no sales pressure.
If the audit shows we are a good fit, we discuss a service plan. If it does not, the audit is yours to keep and act on however you choose.
Frequently Asked Questions About Roofing Rank
Do you work with roofing companies outside Canada?
Currently we focus exclusively on Canadian roofing contractors. Our strategies are built around Canadian search behaviour, Canadian directories, and the specific dynamics of local roofing markets across Canadian provinces.
How long have you been working in roofing SEO?
Roofing Rank was founded in 2022 with an exclusive focus on roofing contractors. Every campaign, keyword, and strategy since day one has been built around the roofing industry — giving us three-plus years of roofing-specific SEO experience.
Do you require long-term contracts?
No. We do not lock clients into long-term contracts. We believe results should earn continued trust — not fine print. Most clients stay because their rankings improve and their leads grow, not because they are contractually obligated.
How do you report on results each month?
Every client receives a plain-language monthly report covering ranking movements, Google Business Profile performance, links earned, citations built or corrected, and the specific focus for the month ahead. No vanity metrics, no jargon — just clear data showing what changed and what is next.
What size roofing company do you typically work with?
We work with roofing contractors at every stage — from single-crew operations building their first real Google presence to established multi-crew companies looking to dominate multiple Canadian cities. The common factor is that every client is serious about growing through organic search.
How do I get started with Roofing Rank?
Start with a free local SEO audit. We review your current rankings, Google Business Profile, citations, and competitor landscape — then give you a specific picture of what needs to change. If we are a good fit, we discuss a service plan. If not, the audit is yours to keep.
Roofing-Exclusive
Agency Since 2022
Serving Contractors
Across Canada
Transparent
Monthly Reporting
No Long-Term
Contracts